Our Team

Marketing Board Member for ASTRA, Advisory Board Member for People of Play, spokesperson, and renowned toy expert, Rachel is a dynamic and results-driven public relations leader with nearly 25 years of award-winning excellence.

As a two-time Women in Toys: Wonder Woman of the Year Finalist, Rachel has a proven track record of launching successful toy brands and franchises for top ten toy companies, including multiple Toy of the Year nominees and winners. She is celebrated for her ability to negotiate strategic promotions and deepen brand awareness year after year through comprehensive media coverage, events, and innovative digital and social media strategies.

​Beyond her professional achievements, Rachel is a proud foster mom, an accomplished marathon swimmer, and a competitive triathlete. Living proof that dedication to the things you love can truly take you the distance.

With both in-house and agency experience, Sheena has led integrated communications programs for leading toy and consumer brands over the past 21 years. She recently led the PR and influencer campaigns to launch Shopkins, catapulting the brand to become a billion dollar lifestyle brand and licensed property. During her 10-year tenure working at Razor (scooters), she led all PR and social media and helped grow the brand beyond the original kick scooter into a leading outdoor lifestyle brand with electric scooters and go-carts.

​Sheena is a proud football mom, soccer mom, dance mom and dog mom. She lives in Park City, Utah, where she enjoys hiking and skiing.