Our Team
Rachel and Sheena met over 20 years ago at an industry event in New York City. Each representing toy brands with booths placed in the back corner, we got scrappy and worked together to wrangle press to our location and garner media attention. From that point, despite working for different companies throughout our careers, we continued to support each other to secure coverage for our respective companies or clients as collaborators, not competitors.
Now, seasoned PR professionals joining forces to bring decades of youth lifestyle expertise and industry connections to help build up brands we believe in.
Our approach is always strategic, never cookie-cutter. We take a crafted approach, building integrated communications programs to drive business outcomes.
Now, seasoned PR professionals joining forces to bring decades of youth lifestyle expertise and industry connections to help build up brands we believe in.
Our approach is always strategic, never cookie-cutter. We take a crafted approach, building integrated communications programs to drive business outcomes.
Rachel Griffin
Co-Founder
An Advisory Board member for People of Play (formerly the Chicago Toy and Game Fair) and the Genius of Play, Rachel is a two-time Women In Toys: Wonder Woman of the Year Finalist, Toy Association representative, and PRSA member. She is a dynamic and best practice driven public relations leader with over 20 years of award-winning excellence. She has successfully launched numerous toy brands and franchises for top ten toy companies, including multiple Toy of the Year nominees and winners. She excels at implementing and negotiating strategic marketing & promotions, while deepening brand awareness year over year through comprehensive media coverage, events, digital and social media.
Rachel is a proud foster mom, an accomplished marathon swimmer, and a competitive triathlete; proving that working hard at things you love and believe in, can take you the distance. |
Sheena Stephens
Co-Founder
With both in-house and agency experience, Sheena has led integrated communications programs for leading toy and consumer brands over the past 21 years. She recently led the PR and influencer campaigns to launch Shopkins, catapulting the brand to become a billion dollar lifestyle brand and licensed property. During her 10-year tenure working at Razor (scooters), she led all PR and social media and helped grow the brand beyond the original kick scooter into a leading outdoor lifestyle brand with electric scooters and go-carts.
Sheena is a proud football mom, soccer mom, dance mom and dog mom. She lives in Park City, Utah, where she enjoys hiking and skiing. |
GLOBAL PARTNERS
PlayWise Partners ambition is to always partner with awesome people to build great brands and inspire playful lifestyles for all ages. To help elevate your brand with an elite, targeted and a global vision, PlayWise Partners jointly created an international alliance with Playtime PR in the UK, Monet in France, blatterPR in Germany and Austria, Be Now Comunications in Spain, Pragmatika in Italy and Progressive PR & Communications in Australia. Together we are on a mission to make the world a more playful place, while delivering award winning results.