Testimonials

"Having worked with both founders for more than a decade, I know that their clients will receive top-notch service from a team that works smart and is extremely connected. From influencers and earned media on the consumer and trade side to social media and integrated marketing communications, PlayWise not only know the "players" but they also know how to put forth the best strategies and what will work best for each unique client. "
​Adrienne Appell  || Executive Vice President Marketing Communications
"There's a new power team in place, and that's PlayWise Partners  Rachel Griffin and Sheena Stephens.  These two women have shown toy companies the true value of PR over the years, and now as a team they will be able to deliver smart, strategic plans that will help toy manufacturers reach their ultimate goals and stand out in any crowd.  They are incredibly  talented, passionate about what they do, and these fun and hardworking women will become a top asset to any client."
Laurie Schacht || CEO Adventure Media and Events
"Having worked with the founders of PlayWise Partners for many years, I am excited to see this team of PR professionals join forces to help build tomorrow's leading toy brands. In today's media environment, the making of the a successful product launch often depends on a strategic and creative marketing/PR campaign, and based on my experience with the PlayWise team, I expect them to be bring success to their clients."
Jim Silver || Chief Executive Officer/Editor-in-Chief
​"I’ve had the pleasure of working with both Rachel and Sheena in their individual capacities over many years. The are consummate professionals who are outstanding strategists and who also execute programs with care, attention to detail, and generous spirit. From their knowledge of the toy and children’s entertainment business to their intimacy with the contemporary media landscape, their combined expertise will be a powerful asset for any brand."
Christopher Byrne  ||  The Toy Guy®
"Rachel and Sheena are the ultimate dream team. This dynamic duo brings so much energy and passion into what they do. They are intensely smart, kind, and all-around wonderful to work with. Always excited, always on, and ALWAYS ready, they will do whatever it takes to make sure magic happens — and with these two, it will happen A LOT! They know the toy industry inside and out, and they will make sure your product stands out against the crowd." 
Marissa Silva  ||  Editor-in-Chief